Most Accounting SaaS vendors are bleeding revenue.
Find out if your process is Leaking (churning users) or Creaking (stalling growth).
SaaS founders and sales leaders are often frustrated by:
- early-stage customer churn,
- a growing pool of stalled or inactive customers and
- seeing their success teams (or themselves) stretched by the support needs of new customers.
Do you have an activation problem?
Find out by answering 15 questions in just 5 minutes.
The health check will help you measure and improve:
- The quality of your onboarding - how leaky is it?
- The scalability of your process - how well can it grow with you without creaking?
Most Accounting SaaS vendors are bleeding revenue.
Find out if your process is Leaking (churning users) or Creaking (stalling growth).
SaaS founders and sales leaders are often frustrated by:
- early-stage customer churn,
- a growing pool of stalled or inactive customers and
- seeing their success teams (or themselves) stretched by the support needs of new customers.
Do you have an activation problem?
Find out by answering 15 questions in just 5 minutes.
The health check will help you measure and improve:
- The quality of your onboarding - how leaky is it?
- The scalability of your process - how well can it grow with you without creaking?
Built by Insiders
Founded by Leigh Stallard who has 20 years experience in the Accounting and Accounting SaaS world - including 10 years as an accountant in practice.
We've worked with some of the leading names in the Accounting Tech space across sales, enablement, consulting and content creation.
We believe that the key to unlocking the promised benefits of cloud accounting lies with helping individuals to embed these new tools into their workflows.
We don't guess. We built our framework inside the growth engines of Xero, Soldo, and Satago. We know why accountants adopt tech - and why they don't.
Activation is HARD
According to Xero's research, many firms are still struggling to fully embed tech across their firms and client bases.
'Adopting to technology change' was cited as one of the biggest challenges the profession faces.
And the fact that only 40% of clients have bank feeds connected - after over 10 years of bank feed availability in the UK - is a perfect example of the challenge facing tech vendors, accountants, bookkeepers and SMEs.
10 years of 'feature updates' didn't fix this.
Behavioural design and Change Management will.
It's why you need to make your onboarding and activation as easy as possible.
Source: Xero's Accounting and Bookkeeping Industry Report 2025
Just 40% of SMBs are set up with bank feeds
